Search Engine Optimization is a technique through which we optimize a website for major search engines such as Google, Yahoo, Bing etc. When we optimize a site through SEO technique then it will become easy for users to find it in Google search result pages. There are two main sections in SEO one is off-page and the other is on-page.
In on-page SEO we normally make changes to the site itself like we change the structure of the site, navigation, contents, Title tags, Header tags, Meta description, Keywords density etc. It is the most important part of an SEO. Without proper on page optimization it is difficult to make a website search engine friendly. Check seo tools.
In Off-page SEO we build links. Links are considered as votes like if more links point to your website then it means it is an authority site but after penguin updates link build has become too tough. A little mistake in link building can harm your website completely. While link building certain things should be kept in mind. The sites from which we build links must be relevant. The content must be relevant. The site must a be an authority site with high PR. Don’t build links aggressively. Don’t use exact match anchor too much.
There are some other factors which are parts of SEO. Some of which are submitting to Google Webmaster Tool. Once you submit your website to webmaster then submit xml sitemap in the webmaster. Add Google Analytics code to your website to track visitors and other important aspects.
It is difficult to say how much time your website will take to appear at page one of Google it all depends on the keyword competition and geographic area you want to target. Normally after three months you can expect an increase in the organic traffic. Once your website start appearing on the first page of search engine then you will experience increase in your sales and your phone will start ringing.
SEO is not an easy task to handle it to an in-experienced person. Always hire a trust worthy agency to do it for your website. Because with recent Google changes a lot of things have changed and only a professional company can do it right.